E-commerce brand group
Specialised brands. One reliable home.
BENZ Handelsgesellschaft develops and operates focused online shops — from carefully curated ranges to proprietary products, backed by dependable supply chains and long-term partnerships.
About us
Commerce with focus and structure
Based in Germany’s Rhine-Main region, BENZ Handelsgesellschaft operates and develops specialised e-commerce brands and online shops. In addition to selected third-party ranges, we commission and develop proprietary products. We are also open to acquiring, investing in or integrating established trading brands and online shops.
4 specialised brands
Independent product worlds under one reliable corporate umbrella.
E-commerce since 2002
Long-standing operational experience in online retail.
Rhine-Main, Germany
A central base for commerce, logistics and partnerships.
Brand portfolio
Our brands & shops
Each brand serves a clearly defined market and product range.
Fan merchandise & pop culture
European e-commerce experience since 2002, covering music, film, series, gaming and pop culture.
Visit shop →
Pool, water & wellness
Specialised products for pools, saunas, spas, care, accessories and spare parts.
Visit shop →Proprietary product worlds
BENZ Tools, BENZ Garden, BENZ Kitchen, BENZ Pets and BENZ Picks for practical everyday needs.
Visit shop →Boating & safety
Specialised equipment for steering, safety, care and motor or sailing boats.
Visit shop →Partnerships
Looking for a dependable online retail partner?
We welcome selected manufacturers, wholesalers, dropshipping partners and brand owners. We also evaluate established online shops or trading brands for acquisition, investment or integration.